If you had told me two weeks ago that I would be launching a mass petition and social media campaign against a corporate retailer, I would not have believed you. For those unaware, about two weeks ago, a group of friends and I launched a Change.org petition and social media campaign against corporate retailer Urban Outfitters, and the attention the campaign has been receiving since has been simultaenously overwhelming and exciting.
The campaign, popularized by a Twitter hashtag I started called “My culture not outfit” has received an unprecedented amount of support. The petition is at about 7,000 signatures, and has received attention in outlets such as City Pages, the Huffington Post, and Al Jazeera English.
For some background, you might want to check out my open letter, which details what the campaign is and why it started. In a nutshell, the Ethiopian and Eritrean communities are…
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